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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">借助成功</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">申遗</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，广东凉茶产业、凉茶文化将进入一个全新的发展阶段。今年凉茶产销量将突破</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">350</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万吨，首次超过可口可乐在内地的产销量！</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">广东省食品医药行业协会会长张俊修昨天向记者表示，广东凉茶产销量势头正旺，特别自去年八月申报食品文化遗产之后销售明显转旺，比去年同期增加十倍。今年上半年产销量近</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">300</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万吨，离预定的年产销量</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">350</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万吨的目标仅一步之遥，而</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2005</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年可口可乐在内地的产销量是</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">317</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万吨，可以肯定地说，凉茶已超过可口可乐了！</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">据悉，红色罐装王老吉</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2004</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年销售额</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">8</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">亿元，</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">2005</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年飙升至</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">30</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">个亿。红罐王老吉的惊人业绩，让人们突然发现，原来广东凉茶的市场空间如此之大。于是，无数的追随者蜂拥而至，一时间，市场上一片凉茶海洋，超市里的凉茶品种能数得上十几种。连可口可乐也不甘寂寞，与白云山和黄中药合作，由白云山和黄提供特制药膏，用作饮料的原料，可口可乐负责生产。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">目前广州已经有王老吉、白云山和黄、星群药业、养和医药和香雪制药等制药企业进入凉茶饮料市场。在</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">5</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">月国务院正式宣布将凉茶列入第一批国家级</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">非物质文化遗产</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">代表作名录，受保护的</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">21</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">家企业中，上述医药企业位列其中。业内人士认为，有了这张</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">通行证</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">，对其开拓凉茶市场有利。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">势成世界饮料新贵张俊修透露，凉茶</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">申遗</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">成功后，消费者对凉茶有信心，凉茶必将成为世界饮料的一匹</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">“</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">黑马</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">”</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">。预料到二</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">○</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">一</SPAN><SPAN lang=EN-US><FONT face="Times New Roman">○</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年，凉茶产销量可达六千万吨，成为世界饮料新巨头。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>张俊修说，作为岭南乃至东南亚地区一种特有的功能饮料，广东凉茶备受欢迎。目前，广东凉茶还畅销省外，刚开通的青藏铁路，也销售王老吉，且销情不俗。目前，省外销售量占总销售量近七成。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><FONT size=3><SPAN lang=EN-US><FONT face="Times New Roman">2004</FONT></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">年起，王老吉打进了肯德基，销售势头一直畅旺。</SPAN></FONT></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>王老吉药业股份有限公司总工程师郑荣波说，广东凉茶之所以好销，主要原因是凉茶功效得到社会认可，品牌的凉茶信得过。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>在广东，黄振龙凉茶随处可见，全省共开设八百多家凉茶铺。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><FONT size=3>黄振龙凉茶有限公司总经理助理阎淑珍说，广东凉茶一年四季都受欢迎，生意长年不俗。冬天打火锅容易上火，凉茶起降火作用；夏天天气热，凉茶有清热作用；秋天干燥，凉茶起滋阴作用，夏天的凉茶特别好销，比其他季节增加逾一成。</FONT></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 200%; mso-char-indent-count: 2.0"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'"><IMG onmousewheel="return zoom_img(event,this)" height=200 src="uploadfiles/2006102715518345.jpg" width=300 align=center border=0></SPAN></P>
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